Pri določanju cen upoštevajte svoje območje in druge okoliščine

Kot gostitelj vedno sami izberete svojo strategijo določanja cen. Sami določite, kakšna bo cena, kako bo nastavljena in kako jo boste sproti prilagajali.

Lokalno povpraševanje naj bo vaše glavno vodilo. Če je cena vašega bivališča višja od cene podobnih prenočišč v bližini, je precej verjetno, da ne boste prejeli rezervacij. Če pa ste za svoje bivališče ponudili konkurenčno ceno, imate več možnosti, da privabite goste in si tako povečate zaslužek na Airbnbju.

Če veste, katera podobna prenočišča na vašem območju gostje rezervirajo, boste lažje oblikovali svojo strategijo pri določanju cen.

Če želite primerjati cene, izberite katerikoli razpoložljiv datum v koledarju ali pa izberite časovno obdobje za največ šest nočitev. Dotaknite se cene nočitve oz. kliknite nanjo, nato pa gumb pod njo, ki prikaže ikono zemljevida in besedilo »Primerjava cen«.

Prikazal se vam bo zemljevid s povprečnimi cenami podobnih prenočišč, ki so jih gostje rezervirali v bližini. Preverite lahko tudi cene podobnih vnosov, ki so še vedno razpoložljivi.

Cene, prikazane na zemljevidu, odražajo povprečno ceno posameznega prenočišča za rezervirane ali proste nočitve na izbrane datume. Podobnost vnosov je določena na podlagi meril, kot so lokacija, velikost prenočišča, funkcije, oprema, ocene, mnenja in drugi vnosi, ki jih gostje preverijo, ko se odločajo o rezervaciji vašega prenočišča.

“Knowing what’s happening in my area gives me so much more confidence in my price,” says Felicity, a Host Advisory Board member and Superhost in New South Wales, Australia. “I’ll know if I have the best price, so I should hold my ground, or if I’m being a bit greedy and need to drop my price.”

You can also respond to local demand by tracking:

• Special events. Conferences, festivals, and other big events can create major demand. Join social media groups, follow your local tourism bureau, or register with event ticketing sites to help you plan ahead.
• Seasonal shifts. In places that draw crowds at certain times of year, hosting during your area’s peak season can help you earn more, while lowering your price during low season can attract more guests.

Pricing your place competitively may also help your listing rank higher in Airbnb search. The results take into account the value and quality of a listing compared to similar ones nearby.

Your hosting costs can help you think about your price as well. Daniel, an Airbnb Superhost and Host Advisory Board member in Tenerife in the Canary Islands, says he tracks what he calls the “internal” factor of his hosting expenses along with the “external” factor of demand.

Daniel says he balances his expenses with what guests are willing to pay to help him set a reasonable expectation for what he can charge and earn.

Examples of hosting expenses can include mortgage or rent, maintenance, taxes, and cleaning fees. Some costs may not be obvious to guests, and can help explain your price. You can highlight any added value you offer in your listing description, like luxury bath products or streaming services.

When Pamellah, an entrepreneur and former Host Advisory Board member in Malindi, Kenya, first started hosting, she says she focused too much on her own costs. She set her price “so high, based on how much I’d put into it,” and didn’t get any bookings.

“Two hours after reducing my price, I never stopped hosting,” Pamellah says. Though her experience may not be typical, she was able to increase her price quickly. Thanks to steady bookings and positive guest reviews, she became a Superhost less than three months later.

Track your expenses and earnings throughout your hosting journey. “I set up a separate bank account to track my expenses, so when it’s tax time, I’m not in bad shape,” says Reed, a teacher, entrepreneur, and former Host Advisory Board member in Philadelphia.

Local lawyers or tax professionals can provide advice about taxes and laws that apply to Hosts in your area. Please note that Airbnb does not give professional guidance. “If you need to get a tax advisor, or you need to do a little research on how to make sense of the numbers, do that,” Reed says.

If you’re a new Host searching for one-to-one support with pricing, we’ll match you with a Superhost Ambassador who can help.

Information contained in this article may have changed since publication.